Which came first the chicken or the egg? It’s an age old question that relates to one we hear often – which comes first, the website or the app?
Many districts have posed that very question and have even considered delaying the launch of a mobile app due to a website update or overhaul. A delay is not necessary and what’s more, it’s likely to cost time and opportunity.
Everyone wants a perfect communication system that combines common branding, a great user experience and quality content. That should be the goal but the reality of resources often makes one big launch impossible.
Maintaining and promoting a quality website is important to any communications effort but it should not be an obstacle to launching a new tool like the Visiwick K12 app. In many cases, the app can bridge the gap between your current website and your dream website.
Consider the benefits of launching your app first:
- The Visiwick app is incredibly agile meaning that you can create content, shift tabs, issue alerts, and change feeds in a matter of minutes;
- 90% of American adults have at least one mobile device and people check their phones more than 150 times per week – think of all the great content you can deliver via your app;
- The app can also be a great promotional tool for your website as well as other communication tools; and,
- The survey feature on the app is a great way to generate feedback for website design and content.
So what’s the answer to the question – which comes first, website or mobile app? The answer, it simply does not matter. The most important thing is communicating with your stakeholders in a meaningful and consistent way. If you’ve got a great website, add the app to your cache of communication tools. If your website isn’t quite what you want it to be, launch the app as a means of great communication and a great way to develop your website.